Guides and tests on SEO and keyword tools for the US, Germany, France and Spain: keyword data, AI search tracking, international setup and price.
What keyword search volume counts, how Google, Semrush and Ahrefs get their numbers, why they differ, and how to check volume per country for free, with our own Semrush volumes next to our Search Console impressions.
What striking distance keywords are, why position 11 isn't always page two, and how to find, pick and improve them in Search Console, with our own two weeks of data and one title change.
How to check where your site ranks on Google for a keyword: free in Search Console, with rank trackers, and why your own search misleads. With our own data: one page, positions from 8 to 49 for different searches.
How a small business gets found nearby: setting up and verifying a Google Business Profile, reviews within Google's and the FTC's rules, the website basics, and what our survey of 63 local business websites showed.
What "low" and "0" mean in Semrush, Ahrefs, SISTRIX and Google, when a small search deserves a page or just a section, and which searches our new site actually appeared for in its first days in Search Console.
White hat SEO follows the search engines' rules. Google's 16 spam policies in one table, ten everyday cases, what a violation costs, why Europe and the US now differ, and how we apply the rules on our own site.
SEO helps search engines find, understand and show your pages in their free results. We explain how it works in plain English, with what Google's crawler did when we opened our own site in October 2026.
How long should an SEO title be, and how do you structure it? What Google's documentation says, why character counts mislead, and our own titles measured in pixels, with weak and better examples.
How to set up a site for several countries and languages: URL structure, hreflang, no automatic redirects, keywords per market, and what changes in the US, Canada, the UK and Europe. With our own four-language site as the example.
Collect old URLs, map 301 or 308 redirects, unlock staging, test with curl and read Search Console afterward. With the real server responses and Search Console data from our own change of 35 URLs in October 2026.
Why a translated keyword is rarely the one people search, which translation method fits search, what Google says about machine translation, and the workflow we use for four languages, with our own test data.
How to find keywords in five steps: collect ideas for free, check volume and difficulty, look at who ranks and give each topic one page. Shown with our own US plan of 95 topics, and what ChatGPT can and can't do.
Where to put your keyword, place by place, with what Google and Bing actually document and which popular rules have no source at all. Plus an audit of where the target keyword sits in our own 21 guides.
What a keyword is, what search volume, difficulty and intent really tell you, and how to pick keywords a new site can win, shown with the 305 target keywords we chose for our own guides in four markets.
Which hreflang value to use for Spanish pages, why Google doesn't support es-419, four setups that work, and what 18 big multilingual sites actually declare, from a plain es to codes that don't exist.
A canonical tag tells search engines which URL is the main version of a page. What it looks like, how Google chooses, when to use a redirect or hreflang instead, and how our own site answers 11 versions of its URLs.
The steps for every major browser and phone, where the page's text goes when you translate it, and what broke when we ran our own German page through Google Translate.
Who really competes with you in search, how to pull their keywords and gaps in Semrush or Ahrefs, the free alternatives, and how far to trust the numbers, with our own data from 200 searches in the US, Germany, France and Spain.
How we researched keywords for the US, Germany, France and Spain: the same topic is a different query, intent and difficulty in each market. Our method and our own Semrush data, with the checks we wouldn't skip again.
How hreflang, canonical and x-default work together on a multilingual site, shown on our own four-language setup: the tags in the head, the sitemap, untranslated pages and the mistakes that make Google ignore your annotations.