Guides from our tests: how to set up and use AI tools in your language.
Where to put your keyword, place by place, with what Google and Bing actually document and which popular rules have no source at all. Plus an audit of where the target keyword sits in our own 21 guides.
What a keyword is, what search volume, difficulty and intent really tell you, and how to pick keywords a new site can win, shown with the 305 target keywords we chose for our own guides in four markets.
Which hreflang value to use for Spanish pages, why Google doesn't support es-419, four setups that work, and what 18 big multilingual sites actually declare, from a plain es to codes that don't exist.
A canonical tag tells search engines which URL is the main version of a page. What it looks like, how Google chooses, when to use a redirect or hreflang instead, and how our own site answers 11 versions of its URLs.
The steps for every major browser and phone, where the page's text goes when you translate it, and what broke when we ran our own German page through Google Translate.
Who really competes with you in search, how to pull their keywords and gaps in Semrush or Ahrefs, the free alternatives, and how far to trust the numbers, with our own data from 200 searches in the US, Germany, France and Spain.
How we researched keywords for the US, Germany, France and Spain: the same topic is a different query, intent and difficulty in each market. Our method and our own Semrush data, with the checks we wouldn't skip again.
How hreflang, canonical and x-default work together on a multilingual site, shown on our own four-language setup: the tags in the head, the sitemap, untranslated pages and the mistakes that make Google ignore your annotations.